In partnership with

You built the audience. Can you reach them?

You can have thousands of people following your work and still need an algorithm’s permission to reach them. Creators know the drill: you post, you pray, you check the numbers, you try again tomorrow.

A newsletter changes that relationship. On beehiiv, you can build a subscriber list you own, reach readers directly, and turn their attention into a sustainable business with subscriptions, sponsors, a global ad network, and more.

Get started for free.

Was this newsletter fwded to you? Make sure to subscribe here for more.

💥 Today’s Highlights

• Your weekly spark

• Why being seen isn’t being understood

• Roundup of open jobs across the community

🔥 And now, for your weekly spark.

Atomized.

It’s been a week that’s reminded us just how divided we can feel and united we can be.

Election Day was a couple of days ago, and across the country, people are still navigating very different views of what comes next. But that feeling of fragmentation goes beyond politics. We see it in our social lives, our culture, our workplaces, and even the way businesses think about the people they’re trying to reach.

Everything gets sorted into categories. Left and right. Us and them. Generations. Demographics. Consumer segments. Communities.

There’s a word for what happens when something gets broken into smaller, disconnected pieces: atomized.

A lot of our world feels that way right now.

The irony is that, as we get better at identifying and targeting smaller groups of people, we can become worse at understanding them as whole human beings.

A person can belong to several communities, hold seemingly contradictory perspectives, and move between different cultural worlds without thinking twice about it. People don't live in neat segments. They live in context.

That matters far beyond marketing. It shapes how we build relationships, how we make decisions, and whether people feel genuinely understood or simply categorized.

This week, I’m exploring that distinction. In Why Being Seen Isn't Being Understood, we look at what brands can learn from audiences who don't fit neatly into the boxes built for them. The takeaway is bigger than representation: visibility is a starting point. Understanding requires listening, getting closer to people's lived experiences, and giving them a role in shaping the work.

👉🏽 Reaching people isn't the same as connecting with them.

And knowing which category someone belongs to isn't the same as knowing what matters to them.

📌 The Full Spectrum

Use these four questions to challenge how you see people (including yourself), understand audiences, and build connection.

👉🏽 How We See People: Are we reducing individuals to labels, titles, backgrounds, or identities instead of recognizing the complexity of who they are?

👉🏽 How We Understand Audiences: Are we just relying on demographic segments to tell us who people are, or are we listening to how they actually live, what they value, and what they need?

👉🏽 How We Navigate Differences: Can we make room for people whose experiences, perspectives, or opinions differ from our own without reducing them to those differences?

👉🏽 How We See Ourselves: Where have we felt misunderstood or reduced to one part of our identity?

We don't have to agree on everything to understand one another. But we do have to be willing to look beyond the categories that make the world easier to organize.

The more atomized things become, the more intentional we have to be about finding the bonds that bring us together.

🔥 Because people aren't segments. And connection starts when we remember that.

👉🏽 Read Why Being Seen Isn’t Being Understood

✅ Now Hiring

Is someone you know considering what’s next for them? Here are a few roles with people hiring across the network. I list roles here every week, so stay tuned and make sure to spread the word.

💥 VP, Brand & Creative — David’s Bridal

💥 Sr Director, Marketing, Ragu & Bertolli — Mizkan

💥 Director, Growth & Product Marketing — Kickstarter

💥 Director, Creator Marketing Services — CreatorIQ

💥 Director, Social — Olipop

💥 Director, Marketing — Tegna

💥 Sr Brand Manager, smartwater & vitaminwater — Coca-Cola

💥 Sr Brand Manager — Good Culture

💥 Sr Manager, GEO/SEO — Gruns

💥 Sr Brand Manager — Chime

💥 Sr Marketing Manager — TD

💥 Sr Brand Manager — Strava

💥 Marketing Strategy Lead — Zendesk

💥 Manager, Performance Marketing — Viral Nation

💥 Brand Manager, Moet & Chandon — Moet Hennessy

💥 Creative Lead — Circle

💥 Global Brand GTM Operations Manager — Arc’teryx

ICYMI: The Last Jobs Roundup

💥 SVP, Global Brand Strategy & Marketing — Christie’s Intl Real Estate

💥 SVP, Agentic Commerce Product — Dentsu

💥 VP, Growth Marketing — EMarketer

💥 Head of Brand Marketing — Ziwi

💥 Sr Director, Brand Comms & Creative — Just Salad

💥 Director, Growth Marketing, Gemini — Google

💥 Director, Global Marketing, Omnipod.com — Insulet

💥 Director, Product Marketing — Deciem

💥 Director, Marketing — The Coffee Bean & Tea Leaf

💥 Affiliate & Social Shopping Manager — Onnit

💥 Senior Brand Manager — Ghirardelli

💥 Sr Lifecycle Marketing Manager — Superhuman

💥 Demand Gen Marketing Manager — Motive (multiple other roles)

💥 Sr Manager, Category Marketing — CVS Media Exchange

💥 Sr Product Marketing Manager — Chime

💥 Sr Marketing Manager, Teton Outfitters — Polaris

💥 Sr Manager, Global Brand Management — Hyatt

💥 Sr Marketing Manager — Brooklyn Museum

💥 Integrated Marketing Lead — Pinterest

💥 Manager, Sports Marketing — GEICO

And before you go, consider who else might value this newsletter and what’s coming up on YouTube. Make sure to fwd this newsletter onward to them too. They can subscribe here for more directly in their inbox.. 🔁 

In community,

Fahad