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🔥 And now, for your weekly spark.

You know how to fight for something.

You fight for budgets that should have been cut. You make the case for initiatives that need defending. You come prepared in ways the room doesn't always see — and you close.

So let’s talk about something that might be uncomfortable.

👉🏽 When's the last time you fought that hard for yourself?

The gender pay gap widened last year — for the first time in two decades. I broke down what the numbers actually look like on LinkedIn this week, especially for women from the rising majority. It's not subtle. And before anyone defaults to structural explanations and leaves it there — yes, the systems are real. And so is this pattern I keep seeing play out at every level:

We're world-class advocates for everything and everyone except ourselves.

This isn't about confidence. The most underpaid, underleveled, and overlooked people I know aren't always lacking it. What they're missing is something more specific — the same ruthless, strategic, community-backed energy they pour into their work, but turned inward. The preparation. The positioning. The people in their corner before they walk into the room.

We build that infrastructure for brands without blinking. We rarely build it for ourselves.

And here's the part that doesn't get talked about enough: by the time you've reached a senior level, the network looks solid. The contacts are real. The relationships have history. From the outside, it looks like you have people.

But impressive isn't the same as active. And active isn't the same as current.

🎥 The room is filling up — are you in it?

I'm building something on my YouTube channel that this newsletter can't fully hold — real, unfiltered conversations with CMOs of some of the biggest companies in the world, exited founders, and well-known creators who are shaping what's next. The kind of conversations you'll want to have been there for from the beginning. And all through the lens of the rising majority. Subscribe now and be part of what this becomes.

👉🏽 Join here — before the room fills up.

This is what I call the freeze.

The higher you climb, the easier it is for your community to quietly freeze around an older version of you. The people in your corner are loyal, warm, and ready to go to bat — for the chapter you were in two years ago. The relationships are real. The intel is stale. And that gap between who your community thinks you are and who you actually are right now is costing you more than you realize.

Because advocacy requires current intelligence. The person making the case for you in a room you're not in needs to know your actual ambition, your actual ask, your actual next move. Not the version from your last role. Now.

📌 Thawing the Freeze

The fix isn't a bigger network. It's a more current one.

Update your inner circle. 

Not a post. A real conversation. Tell the people closest to you specifically what you're building toward and what you actually need — not "open to opportunities," the real ask. If they don't know, they can't move for you no matter how much they want to.

Audit the temperature, not the size. 

A thousand warm contacts who know the old you are worth less than five people who know exactly where you're headed and are spending their credibility to get you there. Who in your community is current? Who has skin in your game — right now?

Spend first. 

The freeze thaws through reciprocity. Start moving for the people around you — opening doors, saying names, making introductions that cost you something. That's what turns a network into a community. That's what makes advocacy flow both ways.

At work, we have entire teams fighting for business growth. A strategy, a budget, people in rooms making the case.

Build that for yourself. Update the people already in your corner. Tell them what you need. Ask them to move.

That's how community becomes advocacy. That's how advocacy starts closing gaps that data alone never will.

And if you’re not sure where to start, look to your personal board.

✍🏽 The easiest way to start showing up for yourself

You just read about the advocacy gap. Here's the most practical first step: start posting consistently in public — your thinking, your perspective, your point of view. That's how you build the kind of visibility that makes advocacy possible.

I use Stanley to make that easier. It learns your voice, helps you post consistently without starting from scratch every time, and gives you weekly analytics so you can see what's actually landing. I was one of their first 100 users and have watched it get better every week since.

If you've been meaning to show up more consistently and keep putting it off — this is the tool that removes the excuse.

👉🏽 Try it free here. The first step to being advocated for is being known.

✅ Now Hiring

What you asked for, delivered.

Is someone you know considering what’s next for them? Here are a few roles with people hiring across the network. I’ll be adding roles here every week, so stay tuned and make sure to spread the word.

💥 VP, Global Brand Experience — Levi Strauss & Co.

💥 VP, Influencer Strategy — Weber Shandwick (multiple other roles)

💥 Sr Director, Global Events & Executive Engagement — LinkedIn

💥 Director, AI & Advertising Innovation — IAB

ICYMI last week:

💥 SVP, Head of Experiential — VaynerMedia

💥 Director, Global Partnerships & Experiences — McDonalds

💥 Director, Growth — The Vitamin Shoppe (multiple other roles)

💥 Associate Director, Global Head of Content Strategy — Spotify

💥 Sr Manager, Organic Social Strategy — PepsiCo (multiple other roles)

💥 Product Marketing Manager — TikTok (multiple other roles)

💥 Marketing Manager, Demand Generation — Sensiba

And before you go, consider who else might value this newsletter and what’s coming up on YouTube. Make sure to fwd this newsletter onward to them too. They can subscribe here for more directly in their inbox. 🔁 

In community,

Fahad