🔥 Remix > Rebrand: In Community #93

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🙌🏽 Welcome to In Community.

Before we dive in, take a sec to learn about this week’s sponsor, Masters in Marketing, by Hubspot. Their playbooks and reports have always helped me get insights quickly and effectively.

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"I found what my roots are: the sound that represents me."  — Bad Bunny

Identity isn’t a single story. It’s a mixtape.

We're not building for blank slates anymore. We’re building for layered lives, loud contradictions, and culture in motion.

Last week, when I wrote about burning the blueprint, it wasn’t just to be left standing in the smoke. It was to make room for something more alive: a remix.

Because the tension was never just about tradition vs. disruption, or heritage vs. innovation.

That binary served a moment — and that moment served us — but now, we’re ready for what comes after. The creative frontier isn’t about erasing the past or blindly inventing the new. It’s about repatterning: layering the edges, the unseen, the sacred, the messy, and the visionary into something with rhythm and depth.

To remix is to resist the status quo. To connect what was fragmented. To let tension sharpen the idea rather than flatten it. Radical change doesn’t require cutting every root — it requires understanding which ones still carry life.

And the audiences you serve? The rising majority? They’re not looking for clean slates. They bring history, beauty, joy, grief, and brilliance — all in motion, all at once. Your strategy should too.

Because as Bad Bunny‘s artistry consistently shows, universal appeal often comes through a blend. So why do we keep handing people one-track narratives?

👉🏽 Instead of asking, do we rebuild or start from zero?, try this: What do we carry forward, what do we transform, and what new combinations will define what comes next?

A call (and invitation)

If you’ve read this far, you already know the work isn’t just creative — it’s collective. That’s why we’re building a space for paying subscribers to go deeper: remixing, co‑creation, frameworks you won’t find in whitepapers, and dialogues with people who challenge the brief and expand the vision.

This isn't extra content. It's a different container — one that values integrity over output, experimentation over polish, and community over clout.

If that feels like the kind of space you want to help build, become a paid subscriber and take your seat where you belong.

Three remix practices to move with now

1. Cross-pollinate beyond your comfort. Partner with voices that don’t mirror your worldview. Invite friction. Ask what you’re not seeing — and why.
   

2. Blend legacy with disruption. Take something your brand holds sacred — a story, symbol, or system — and remix it with cultural code your audience is living right now. Not for shock value, but to create resonance across time.
   

3. Test myths, not messages. Don’t aim for a clean narrative. Offer a few provocative story fragments. Let your community pull the thread. Let them shape the arc with you.

The remix isn’t safe — but it’s true

If burning the blueprint was the spark, remixing is the fire that sustains — fueled by contradiction, context, and collective vision.

This is the kind of work that makes brands feel human, strategy feel alive, and culture feel like a co-author — not just a target. It's not tidy. It won't fit in a deck. But it’s the only work that moves. Are you ready for that?

If the answer’s yes, start remixing. And with it, keep rising.

ICYMI: I’m hosting an event this October

Join me for an evening of community, connection, bites, and bevs with brand marketing and media leaders during Advertising Week in New York City.

​Make sure to register your interest - space is limited for this curated event.

Know someone who needs to repattern and remix – or could use the reminder they’re headed in the right direction? Share this newsletter with them and let them know they can subscribe here for more to come 🔁.

In community,

Fahad