🔥 Gravity: In Community #113

Your weekly spark centering entrepreneurial leaders, creators, and culture-makers from the rising majority

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🔥 And now, for your weekly spark.

For years, we were taught that success in business was about reach.

More visibility. More scale. More impressions.

But reach is fragile. It disappears the moment you stop feeding it.

Gravity is different.

Gravity is what makes people come toward you — without you chasing them.

Last week, we talked about pivot points — the moments where the path changes, often without warning. But pivots alone don’t create momentum. Gravity is what determines whether a pivot becomes progress or just motion. Without gravity, you’re constantly starting over. With it, every pivot builds on what came before.

It’s why some brands don’t have to fight for relevance. Why some founders don’t have to constantly reintroduce themselves. Why some leaders carry influence into every room they enter.

They’ve built gravity. And you can feel it.

This is what made Bad Bunny’s performance at the Super Bowl so powerful. He didn’t dilute himself to fit the moment. He brought his full identity with him — language, symbolism, culture intact.

He didn’t borrow the stage’s legitimacy. The stage borrowed his gravity.

This applies just as much to brands and founders as it does to artists. The companies and leaders breaking through right now aren’t chasing attention. They’re building gravity.

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📌 The Gravity Model

Gravity isn’t created in a moment. It accumulates over time through four forces:

Mass — what you consistently build
Gravity starts with substance. Perspective. Contribution. Not volume, but meaning.

Every thoughtful campaign. Every clear point of view. Every decision rooted in truth adds weight.

Most people underestimate how much mass they’ve already built.

Density — how deeply people feel it
Attention is shallow. Gravity is emotional.

When your work reflects people’s lived reality — not just trends — it creates resonance. People don’t just see it. They carry it.

This is the difference between being noticed and being remembered.

Proximity — how close you stay to community
Gravity weakens with distance.

The most relevant founders, businesses, and brands aren’t observing culture from afar. They’re inside it. Listening. Participating. Staying connected to the people they serve.

Closeness creates pull.

Time — why gravity compounds
Gravity doesn’t spike. It builds.

This is where most people quit too early — chasing faster validation instead of trusting what they’re building. But over time, gravity flips the equation.

You stop chasing attention. Attention starts finding you.

Reach is rented. Gravity is owned. Reach makes you visible. Gravity makes you undeniable.

This is especially true for those of us building at the intersection of culture, business, and identity. We weren’t handed gravity. We had to build it — through consistency, proximity, and trust.

But once it forms, everything changes.

Opportunities arrive differently. Rooms open differently. People listen differently.

Not because you demanded attention. Because you earned gravity.

And sometimes, the clearest way to understand gravity is to watch it in motion.

Michael León-Rivera explores this powerfully in his piece in Wellth on Bad Bunny’s Super Bowl moment — and what it reveals about specificity, identity, and cultural power.

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In community,

Fahad